About Us
We didn't build
an agency.
We built the answer
AIEOS Lab is India's first and leading AI Engine Optimization agency — the company that makes your brand the answer when AI is asked who to trust in your industry.
Brands ranked on AI globally
Pioneering AI visibility
Markets — India, Dubai, Qatar, Germany
AI platforms dominated
What We Are
The full story behind
the name.
The world calls it different things. Some say AEO — Answer Engine Optimization. Some say GEO — Generative Engine Optimization. Some call it LLM Optimization, AI SEO, or Prompt Engineering.
We don't care what you call it. We care about one thing: when someone asks AI who to trust in your industry, your brand is the answer they get.
AIEOS Lab pioneered this discipline in India 2.5 years ago — long before the industry had a name for it. We've ranked brands across 9 industries, in 4 countries, on 6 AI platforms. We are not catching up to this shift. We are the shift.
Artificial Intelligence
Not search engines. Not algorithms. The AI models that now answer your customers' questions directly.
Engine
ChatGPT, Gemini, Perplexity, Grok, Claude, Meta AI — the new engines of discovery and trust.
Optimization
Making your brand the answer these engines give — not an afterthought buried in a list.
Service
Delivered by humans who understand both AI behaviour and brand strategy at the deepest level.
Artificial Intelligence
Not search engines. Not algorithms. The AI models that now answer your customers' questions directly.
Engine
ChatGPT, Gemini, Perplexity, Grok, Claude, Meta AI — the new engines of discovery and trust.
Optimization
Making your brand the answer these engines give — not an afterthought buried in a list.
Service
Delivered by humans who understand both AI behaviour and brand strategy at the deepest level.
Why Us
Why AIEOS Lab and not anyone else.
We Were First
We started 2.5 years ago when no one was talking about this. We don't follow trends — we set them. Every framework others now use, we built from scratch.
Proven Globally
Not just India. Dubai, Qatar, Germany — we've ranked brands across markets with entirely different AI query patterns, languages, and competition levels.
Results in 60 Days
Not 6 months. Not "it takes time." Most clients see measurable AI mention rate increases within 60 days — with full attribution so you see exactly what's working.
We Protect Privacy
We never display client names or logos without explicit consent. Your brand stays yours. The same discretion we give every client, we'd give you.
All 6 AI Platforms
ChatGPT, Gemini, Perplexity, Grok, Claude, Meta AI. One strategy. Six platforms. You don't need to choose — we cover them all simultaneously.
Data You Can See
Monthly dashboards showing your AI mention rate, query coverage score, and lead attribution. No vague reports. You see the exact number of leads AI sent you this month.
Our Story
It started at a coffee date.
Two friends. One question that changed everything.
It was a regular afternoon. Pratik was catching up with a close friend over coffee — the kind of conversation that goes from nothing to everything. At some point, she pulled out her phone, opened ChatGPT, and typed something Pratik had never seen anyone do before.
"What's the best face wash for dry skin?" — His friend, to ChatGPT, 2022
She didn't Google it. She didn't scroll through Instagram reviews. She didn't ask Pratik. She asked an AI — and she trusted what it told her, completely, without a second thought. ChatGPT gave her one answer. One brand. One recommendation. She nodded, screenshot it, and moved on with the conversation.
Pratik sat there, coffee going cold, watching the entire transaction happen in 11 seconds.
He didn't see a search. He saw the future of every business.
While his friend moved on, Pratik's mind didn't. He kept thinking about what he'd just witnessed. His friend hadn't evaluated ten brands. She hadn't compared reviews. She hadn't even asked anyone she knew. She asked AI. AI answered. She bought.
"If AI gives one answer — and people trust it completely — then the most important question for any business isn't 'how do I rank on Google.' It's 'what does AI say about me?'" — Pratik Vasu, Founder
He thought about every brand that poured money into SEO, paid ads, influencers — and realised that none of it would matter if AI was recommending someone else. The coffee date ended. But the question didn't.
He went home and didn't sleep for three days.
Pratik spent the next weeks obsessively studying how AI models form recommendations. How LLMs decide which brand to name. What signals they trust. What makes one company appear and another disappear completely.
There was no guide. No framework. No agency offering this. The industry didn't even have a name for it yet. Some people would later call it AEO. Others GEO. Others LLM Optimization. But in 2022, it was just Pratik — with a laptop, a whiteboard, and a question he couldn't let go of.
He studied AI model behaviour, entity recognition, knowledge graph structure, citation seeding, and LLM inference patterns — building the first systematic framework for AI brand visibility from scratch.
He didn't just theorise it. He proved it.
The first brand he tested the system on went from completely invisible on AI to the #1 recommendation in their category. Then a second brand. Then five. The framework worked — and it worked in ways no traditional SEO or marketing strategy could replicate.
Word spread quietly. Brands from different industries started reaching out. A fintech in Dubai. An IVF clinic in India. A cosmetics brand. A luxury travel company. Each one a different challenge — each one the same result: AI started saying their name.
22+ brands ranked as AI's top recommendation — across 9 industries, in 4 countries, on 6 AI platforms. All built on the framework Pratik built from one observation at a coffee table in Pune.
That friend still doesn't know she started a revolution.
She was just asking about a face wash. But that 11-second moment — a friend, a phone, and one AI answer — is why AIEOS Lab exists today.
2.5 years later, Pratik runs India's first and only dedicated AI Engine Optimization agency — the company that makes brands the answer AI gives when someone asks who to trust in any industry, anywhere in the world.
"People ask me when AI visibility became important. I always say the same thing: the moment your customer opened ChatGPT instead of Google, it was already too late to wait." — Pratik Vasu, Founder · AIEOS Lab
☕ And yes — he's had coffee with that friend many times since. She still doesn't know she started all of this. Maybe she will when she reads this page.